50 shades of green solutions in transportation logistics
Behind this brown book cover, you will find “50 shades of green solutions” to issues of emissions within transportation logistics. This book has been a great success with more than 15,000 downloads so far. We asked the editor, Professor of Transport Optimisation at Technical University of Denmark (DTU), Harilaos P. Psaraftis, what needs in the industry this book has met.
What are the three hottest topics of the book?
“A: that win-win is a necessary condition for sustainable shipping.
B: that a holistic approach is necessary for sound policy-making, and
C: that interoperability is key for optimal maritime supply chain performance."
In your opinion, why is the book such a pertinent success among its audience?
“If I say that it is because it is a great book, I may be biased. The book is only a few months old and the combined chapter downloads are over 15,000, which is an equivalent of about 1,000 full book downloads. I am trying to find out from the publisher the identity of the downloaders, but the cursory information I received is that they may be students via university libraries. The book took 2 years to complete and it includes chapters on topics such as green maritime transportation, green corridors, green inland navigation, green vehicle routing, and even green air transportation. It has 15 chapters and some 20 people were involved as authors.”
What need in the maritime market is this popularity an indication of?
“I would say there is a need to understand what green maritime transportation means and what are the best ways to achieve it. But also, how win-win solutions can be obtained and how maritime transportation interfaces with the other modes. To be green, the solutions need to be not only environment-friendly but also economically viable, otherwise, private operators will not choose them.”
The book is a result of a 3 year Danish Maritime Cluster development project with the aim of investigating the future need of competencies within ‘The Blue Denmark’. The project was funded by Vækstforum Hovedstaden and the European Social Fund.