Yesterday, MDC gave our members an insight into the world of nudging. We gave an easy way of implementation and ethical interventions on the workplace, and took a closer look at what works and what doesn’t.
From the engine to the brigde
DFDS invited us onboard DFDS Pearl Seaways, which set some nice surroundings of the event. Before we digged down into the core of the event, we started out with a guided ‘engine-to-the-bridge’ tour.
So what did we learn?
People are not superhumans
People are not superhumans. We shave limited attention spans, and we form wrong beliefs about the world, struggle to figure out what to do or lack the necessary willpower to act appropriately. Since we are not super humans, we may sometimes need a little nudge in the right direction.
So why nudge?
Nudging may be a sweet alternative to traditional methods for behaviour change. Instead of telling people what to do, nudges allow the nudged the freedom of choice to decide whether they want to perform an act or not – they are not forced to do so! Furthermore, nudges can often make it easier for the nudged to act in their declared self-interest.
How to nudge?
To develop a nudge, it is essential to understand the behavioural problem at hand. Mapping behaviour, diagnosing it, coming up with solutions and testing for effect are some of the necessary steps to creating your first nudge.