THIS OPEN SEMINAR INTRODUCES A STRATEGIC PERSPECTIVE ON COST AND RISKS IN SERVITIZATION CONTRACTS
Copenhagen Business School and Danish Maritime invite you to this seminar on cost and risks in maritime contracts. Strategic alliances can provide increased market shares and competitive advantages in the shipping industry as well as in other industries. Both traditional contracts and contract law in general are based on the idea of self-optimisation. Hence, a traditional contract perspective might prevent these advantages and thus create the opposite result.
A relational contract is an alternative to the traditional contractual approach and research. The relational contract results in a joint goal benefitting, or removing the opposing interests among, the parties. Contracting a strategic alliance requires that the contract relates to the business strategy and thus, the traditional contracting perspective might have to change. This seminar focusses on how to combine the business strategy with the contract by introducing the use of relational contracts in a servitization perspective.
- Welcome and introduction to the Blue INNOship Project No. 15
- Presentation: From strategy to contract – The cost of traditional contracts
By Christina D. Tvarnø, Professor, Law department, CBS
- Presentation of phd-project
By Henriette Schleimann, research-fellow, CBS
- Presentation: Risks and regulations
By Kim Østergaard, Professor, Law department, SDU
- Open discussion: on strategy and contracts in the maritime industry
Facilitated by Christina D. Tvarnø, Professor, CBS
For more information and registration, please contact Christel Sølvsten
Note that participation is free!