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Nudging in the maritime business

  • DFDS, Pearl Seaways, lok. 15 Dampfærgevej 30 2100 Copenhagen Ø Denmark (map)

The event will begin with a brief introduction to nudge and nudging. Here we will answer questions like what is a nudge? Why do we even need nudges? How do they work? The answer will be given through a range of colourful examples. The aim is to introduce and inspire the participants.

In several industries nudging has become a desired method for behaviour change. In 2017, OECD announced that nudging ‘was here to stay’ - read more. Some reasons for why nudging has become so popular is because of it’s effectiveness, ease of implementation and ethical interventions. But how about nudging in the maritime business? Does it work? We take a closer look at what works and what doesn’t, as well as talk about the possible future of nudging in the area.

Finally, the participants will be encouraged to share their own challenges before the event. Cases shared may be discussed and the participants will have the opportunity to work on their case with simply tools from a nudgers toolbox.

We look forward to share our insights with you!


Introduktion to nudging, nudges and how to work with creating a safety culture?
Kasper Hulgaard, Project Manager, iNudgeyou

Case: Maersk Line - Nudging safety on board vessels

Case: DFDS - Nudging sleep on board PEARL SEAWAYS
Rasmus Andersen, 2nd Engineer, Pearl Seaways, DFDS
Mads Monrad Møller, Consultant, SeaHealth & Welfare

Workshop - Develop your own nudge

Moderator: Dorte Olbæk Hansen, Associate Professor, SIMAC

The workshop is conducted in English.


Price (ex. VAT)
MDC-member: Free admission
Non-member: 995 DKK
No-show fee: 500 DKK

For more information, please contact: Henriette Dybkær